Human Brand Management: Inward branding to Outward Projection

Human Brand Management

Inward Branding to Outward Projection

It is time to work with the subtle, not only the obvious. It is time to move beyond linearity and look at multidimensionality of existence. It is time to move from brand management to human brand management. 

"As humans, out of habit, we give more value to things that are tangible. Things which we can see or touch, as it gives us assurance that we 'have' received or given something. The truth however is, that the most beautiful part of us, ‘our core’ is intangible."

When we talk about a brand or a person we usually consider things which are visible to the naked eye or exists in the moment. However there exists past history of experiences, events, relationships and people which defines today’s reality, beliefs and value system of a brand or a person.

What is human brand management? Is it another name for image management or celebrity management services?

Human Brand Management is ‘inward branding to outward projection.’ It is about first managing and expanding mindset of ‘humans’ running the brand and then extending their values to the brand and synchronizing it’s creation and management with humans running it.

To understand the process of human brand management, let’s look at each term individually –

i.        Human

ii.       Brand and

iii.      Management.

i. What are Humans?

Everything is an unknown mystery, until its affect is proven. We have heard about three words body, mind and soul but what is the relevance of these three words in our existence?

a.   Physical Body – Is the infrastructure or house which protects our mind and soul.  

b.   Mind – Is the software. It is through the mind that, one experiences thoughts, emotions, energy and physical body. Mind is mediator between soul and body. If anything needs to be managed in a human being, it needs to be done through our mind. The way you change codes in a software and the computer application starts working differently, likewise if we work and change your belief system or emotional hitches, the mind will construct a different reality for your life.

c.    Soul – is the programmer, the spark which gives you life. Your consciousness your awareness.

Every soul has a unique purpose, target or objective for a life. That’s what we call ‘Purpose of life’ or ‘Life Purpose’. This life purpose gives us a vision; with which we create perception about ourselves and the life that we would want to live. Based on this life vision, we make selections in every area of our life. Be it life partner, friends, education, profession, lifestyle, including the business/profesison we want to be in, as the soul seeks experiences that these people or situations will bring. But as we grow up we start acquiring belief systems and values from our parents, teachers, our social environment etc. We start hesitating to express our true self and start adapting belief system and value system of society or social circle we live in to fit in. This results into a war between the soul purpose and the acquired perceived self that we have created. Leading to confusion and stress. Do we get stressed when we do things we love? We might get tired but not stressed. According to Dr Robert Dilt, an internationally recognized leading NLP practitioner the different logical levels of the human mind and the way it thinks are:

If we expand this, 

Under process of Human Brand Management, we help a person to pin point root cause of conflict between soul purpose and acquired perceived self, resolve entanglements which might be leading to an issue or limiting a person to grow, to make a person expand their vision and realize their unique life purpose. This makes a person a Human Brand, with a unique proposition. As explained earlier, everything a person does in life is an extension of his personal vision, likewise vision of a brand is defined by vision of the leader leading it, the moment you remove entanglements and expand vision of the leader, the vision and performance of the brand expands with it.

ii. What is a Brand?

A brand is something which has a unique positioning or core value that it stands for. The brand’s character and behaviour is driven by its core value. A good brand is one which can consistently project the imagery it stands for. The consumers register the brand which is unique and not a replica. The day a brand starts copying other brands or reflects their qualities, it loses its identity, effectiveness and value in eyes of its consumers. A brand is a virtual human being, which has a name, personality, language, colour, tone of voice, emotions and functions.

Brands are nothing but outward projection of our own self. Likewise, a company or corporate brand is outward projection of the core value of the creator or the leader. The leader’s aspiration, personality, values and thoughts get reflected in the brand or company he creates. In short, projection of his/her perception about self.What is ‘in’ gets reflected ‘outside.’

a.   The Body of the brand - is its brand logo, brand language, store design, communication material etc, which are physical existence of the brand.

b.   Mind of the brand – the strategist, is the leader or owner of the company running it.

c.    The Soul of the brand - is its core value or positioning, emerging from the purpose of the brand, which is extension of core value of the leader, emerging from leader’s purpose of life.

iii. Management – The process

Using Clinical Hypnotherapy and Systemic Constellation work we first work with the mind and soul of the leader, help the visionary to resolve his/her entanglements and expand his/her mindset. This in turn gives a clear and expanded vision to the organization or brand he/she is leading.

The positioning of the corporate brand is then created considering expanded vision or purpose of the leader. It is also supported by data collected from market insight and consumer research. In short, after the inner branding work the brand is projected outwards in physical form as in brand logo, visual language, packaging, communication material etc.

After working with the vision of the leader, webring perceptions of the second layer of leaders and other team members in sync. Such that when the brand is created, there is balance at all levels for effective brand performance.

Hence Human Brand Management. Inward Branding to Outward Projection. 

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What is human brand management? A new way of branding (audio conversation)

Are machines new generation of humans? 

Creation of a new society the ‘Aware Humans’ and ‘Aware Machines’

A perspective by Komal Agarwal

We evolved from apes to our present form and now I see a diversification in human evolution. I see it dividing into two major directions. On one end we are talking about concept of Ascension and multidimensional ‘Aware Humans’ the spiritually evolved souls. The ones who are giving away corporate and material life to connect with their true or raw essence. While on the other end, are humans who are becoming ‘working machines’ which in turn is leading them to develop autonomous machines which can reduce their workload, replace them and do everything that a human does – ‘The Aware Machine.’

So then should I say the new age is about Aware Humans and Aware Machines?

Having being exposed to both sides of the spectrum, on one hand being a psychotherapist working with modalities of metaphysics and human energy system, while on the other side working as marketing professional with an IT company, getting to understand mechanism and use of new technological advancements of the digital age. I can now actually compare and relate both the models the human energy system and models of new digital age. I feel amused when I see that the new technology models are actually replica of human energy systems which have existed from the time we were created, just that large parts of it is still metaphysics and are not scientifically proven or used.

The morphogenic energy field that I work with in the family constellation can be called the mother of the concepts we popularly know as ‘ Internet of things’ ‘Predictive Analysis’ ‘Big Data’ and the ‘Block Chains’.

The morphogenic field is a network of energy system, which connects everything in this universe. During a family constellation workshop, every individual that we work with is a password to their family energy system or any other system that they belong to, be it their organization, community, geography etc. Through one individual you can then have access to soul consciousness of other humans, things, emotions, feelings, situations etc connected to him or her. This is very similar to how ‘internet of things’ work.

The energy field I am talking about has record of all incidents of a person’s life across time and space. During a therapy the field can trace all soul imprints and analyze the data available about a person, pin-points the root cause for a particular issue the individual intends to address and gives a summary or overview of the incidence which caused it and needs healing.  It also enables the person to resolve it, affects of which can later be seen in physical reality. This is similar to how the new advanced analytical tools are using the concept of ‘big data and ‘block chains’.

The energy field can also show you future predictions; pros & cons of options related to a decision you planning to take today. Very similar to how ‘Predictive Analysis’ work.

This makes me think, that the minds that are creating these technologies might not be aware about this energy field or might not have got exposed to this human energy system at a conscious level, however their subconscious is connected to it and is building digital concepts which are replica of human energy models.

Hence the question…are machines new generation of humans?

I often hear, ‘machines will soon replace humans’ the question is, if they will replace humans, whom will they work for? Is that what is called the ‘machine age?’

But yes if these machines developed by humans work with the humans, or take care of low value tasks for humans while the humans use their time in high value thinking and growth, the evolution can be exponential. The concept of ‘Artificial Intelligence’ which works like a human brain has the capability of connecting with various systems and utilize data of the collective pool. The human system is also such. We are multidimensional beings unconsciously connected to multiple energy systems in the universe across time and space. It is only that at conscious level most of us are not able to access that information.

We are now moving towards the 5D world, where difference between heaven and earth, the subtle and manifested is diminishing with time, moving towards singularity.

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